LinkedIn Ads Planner

LinkedIn Ads Planner: Forecast Budgets, Reach & Leads

Plan budgets, reach and outcomes by campaign objective

Created by: Max Shvartsman

users
×1.00 cost
×1.0 cost
40% · target 45%

Hitting the mark: Aligned with realistic industry benchmarks.

Recommended for cold reach: 6-8x per month (requires 3+ creatives in rotation to prevent fatigue).

These baseline benchmarks are pulled from live B2B platform averages as of May 2026 based on your selected objective and region. You can manually edit any field to model custom scenarios.

Est. CPM

$ / 1,000 impressions

$

Est. CTR

% click-through rate

%

Est. CPC

$ / click

$

Est. CPE

$ / engagement

$

Est. CPV

Video Views only

—

Est. CPL

Lead Gen only

—
Realistic Conservative Risky

Campaign Objective

STEP 1: Select your objective to unlock benchmarks and generate your forecast.

Flight duration

Drag to set how long the campaign runs.

30 days · $225/day

Total budget required

$6,760

Select an objective to lock in bidding

Daily target spend

$225

Assumes a 30-day flight

Reach

40,000

Impressions

200,000

Clicks

N/A

Video Views

N/A

Engagements

N/A

Leads

N/A

Estimated Retargeting Pool

Matched Audiences

0

Select a campaign objective to generate retargeting estimates.

Maxim ShvartsmanFollow me on LinkedIn